Why Give Local. Why Give Small.
- Amy Cotta
- Apr 14
- 2 min read
Let’s be real—people love a “hot” brand.
It signals status, trust, and belonging.
It feels good to be part of something popular.
That’s why folks reach for Lululemon over store-brand leggings.
Not just for the fit—but for the feeling.
(Lulu lovers, don’t come for me—I respect the drip. This is all love. 💕)
The same goes for giving.
Big-name nonprofits have that kind of brand power.
They feel safe. Familiar. Impressive.
And yes, when you donate to them—it helps.
Maybe it covers a sliver of overhead. Maybe it funds part of a large program. That’s not nothing.
But when you give that same amount to a small nonprofit like Memories of Honor?
It can be mission-changing.
It might launch an initiative.
Help us honor a fallen hero by name.
Send a grieving family a flag flown in their loved one’s memory.
It’s the kind of giving you can actually feel.
It’s not a pebble in the ocean.
It’s a boulder in a puddle.
It ripples. It matters. It sticks.
And we’re not the only ones doing this kind of work.
Organizations like Gold Star Parents Retreat in Texas are quietly, humbly, and powerfully creating spaces of healing and remembrance for surviving families. We’re proud to stand alongside them.
We love our nonprofit partners—big and small.
We believe in collaboration over competition.
We truly believe a rising tide lifts all ships.
But we also believe this: Small nonprofits need you.
Now more than ever.
So wherever your heart leads— Give where it’s felt. Give where it counts. Give small.
Because that’s where the soul of the mission still lives.
Thanks for being the ripple. It means more than you'll ever know!
ABOUT THE AUTHOR
Amy Cotta is a Blue Star USMC Mom, military family advocate, and the founder of Memories of Honor—a national nonprofit that transforms everyday moments into powerful acts of remembrance. She’s passionate about honoring our fallen heroes, supporting their families, and sharing stories that heal. Whether she’s organizing a 5K, building a tribute wall, or writing words that move the soul, Amy shows up with heart, hustle, and a mission that never quits.
Comments