
Get to Know The Leadership Team


Amy Cotta
Founder & Executive Director
Amy Cotta is the Founder and Executive Director of Memories of Honor, the Founder and President of Wearable Gratitude, a Blue Star Mom of a US Marine, Author of Six Weeks to Skinny Jeans, Fitness Expert, TV Host, and a mother of six. She has called the greater Nashville area home for over 20 years.
Amy’s love and respect for Gold Star families and veterans lead her to create Memories of Honor in 2014 and has become her life’s passion to honor the sacrifices made by military families by making EVERY day Memorial Day for families of the fallen.

Jim Cotta
President & Director of Fitness
Jim Cotta is the President of Memories of Honor, the Director of Fitness, and a member of the Board of Directors. He is the Fitness Director at The Grove Golf Club in The Grove, TN, and has held roles as the Head Strength Coach for the LA Lakers, is a published author of “Workout War” as featured in Men’s Health, is an on-air Radio and TV Sports Injury Analyst and a Blue Star Father of a US Marine. Jim holds a Bachelor of Science in Exercise Science.

Dr. Traci Uribe
Chief Operatons Officer
Dr. Traci Uribe joined as the Chief Operations Officer in 2019. Traci is a member of the Board of Directors and has responsibility for the day-to-day operations of the organization. She is an active member of the Society of Emotional Intelligence and also serves as a board member for Earn-a-Bike, a local non-profit organization in San Antonio. She resides in San Antonio with her husband, a US Army Combat Medic, and their three children. Traci earned her Ph.D. (Doctor of Philosophy in Leadership Studies) from Our Lady of the Lake University in 2021.